Flywheel Strategists website

Achieve 1st Page Search Presence on Amazon

Did you know that more than 80% of the total sales on Amazon occur on the first page?

It doesn’t end there though, the first three listings account for 64% of of all sales!

Getting your listing to rank on page 1 isn’t just desirable, it’s a necessity if you’re looking to build a successful business on highly competitive e-commerce platforms such as Amazon.

Flywheel Strategists provide dedicated account & stakeholder management, SEO copywriting, digital marketing services and Amazon advertising campaign management for e-commerce agencies and FMCG brands that operate within the European marketplace.

I’m James, a freelancer who specialises in Amazon and e-commerce account management, strategic planning, SEO copywriting, digital marketing and Amazon advertising campaign management under the name of Flywheel Strategists.

I started working in the e-commerce industry over 9 years ago. In that time I’ve gained invaluable experience working across a broad spectrum of critical e-commerce and Amazon functions including commercial strategy, sales management, advertising, content marketing and search engine optimised copywriting.

Whilst I’ve been lucky enough to manage category leading brands within the e-commerce space, I’ve also made mistakes and learned the hard way. I now want to use my experience and expertise within the field of Amazon and e-commerce retail to help brands out there avoid and overcome similar challenges by delivering best-in-class Amazon Platform Management services.

Services

SEO Copywriting

Product detail page optimisation including all copy, images, and backend keywords to drive organic ranking & discoverability for key search terms on platform and within Search Engine Response Pages.
Enhanced brand content creation and optimisation (A+).
Brand store creation and activation for brand registered vendors.
Keyword indexing review & analysis using tailored software for Amazon.
Advertising

Advertising campaign set up and management including:
Sponsored product
Sponsored video
Amazon attribution
Sponsored display
Demand Side Platform (DSP).
Strategy

Strategic guidance covering format, pricing, catalogue choices, fulfilment model, advertising, promotion, EU expansion and content activation.
Product, packaging, content & concept consumer research set up and management.
Evaluate and execute hybrid route to market strategies.
Prime Day & Black Friday Campaign set up and management.
Data analysis & Insight

Brand and SKU level sales analysis using tailored reporting tools for Amazon.
Consumer behaviour insight generation.
Category and competitor level reporting.
Sales Optimisation

Key stakeholder management (i.e Amazon Vendor Manager, Brand specialist/AVS).
Promotion planning and activation (Lightening deals, Best deals, Prime Exclusive Discounts) on both Vendor Central and Seller Central platforms.
Guidance on range optimisation to maximise sales performance according to platform, category and product dynamics.
Customer review follow up standard & customised e-mail automation set up.
FBA Inventory Management

Management of entire FBA Shipment planning and booking process
Inventory management optimisation to achieve healthy IPI (Inventory Performance Index) score
Analysis of inventory-level metrics including revenue, cost, profit, average daily sales, and average profit per unit.