INDEPENDENT AMAZON CONSULTANCY

Expert Amazon Strategy. Direct, Personal Support.

Helping brands achieve sustainable growth on Amazon through specialist Vendor Central and Seller Central expertise, advertising optimisation and hands-on commercial support.

Discuss Your Amazon Business

One experienced consultant. Direct communication. Tailored Amazon expertise.

I’m James — a freelancer who helps brands succeed on Amazon and across e-commerce platforms. I work under the name Flywheel Strategists, specialising in account management, strategic planning, SEO copywriting, digital marketing, and Amazon advertising campaign management.

I’ve been in the e-commerce world for over twelve years now, and in that time I’ve had the chance to work across almost every corner of the industry — from commercial strategy and sales management to advertising, content marketing, and SEO copywriting.

I’ve managed some leading brands in the e-commerce space, but I’ve also made my fair share of mistakes and learned a lot along the way. Those experiences have given me a real understanding of what works (and what doesn’t) when it comes to growing on Amazon.

These days, I use everything I’ve learned to help other brands avoid the same pitfalls, unlock their potential, and build sustainable success with best-in-class Amazon platform management..

Services

Amazon Listing & Brand Optimisation Services

Product Detail Page Optimisation
Comprehensive optimisation of all product detail page elements — including copy, images, and backend keywords — to boost organic ranking and improve discoverability for key search terms both on Amazon and within search engine results pages (SERPs).
Enhanced Brand Content (A+) Creation & Optimisation
Design and optimisation of A+ Content to elevate your brand’s storytelling, improve conversion rates, and create a more engaging shopping experience.
Brand Store Creation & Activation
Development and activation of custom Amazon Brand Stores for brand-registered vendors, designed to showcase your full product range and strengthen brand identity.
Keyword Indexing Review & Analysis
In-depth keyword indexing audits using specialist Amazon analytics software to ensure your listings are fully optimised and ranking effectively for relevant search terms.
Amazon Advertising Campaign Management

Comprehensive setup and management of Amazon advertising campaigns, including:
Sponsored Products – Drive product visibility and sales with targeted sponsored listings.
Sponsored Videos – Engage shoppers with compelling video ads that convert.
Amazon Attribution – Measure the impact of your non-Amazon marketing efforts on Amazon sales.
Sponsored Display – Reach relevant audiences both on and off Amazon to boost conversions.
Demand Side Platform (DSP) – Programmatic advertising to reach highly targeted audiences at scale.
Strategic E-Commerce & Amazon Consulting

Strategic Guidance – Expert advice on format, pricing, catalogue selection, fulfilment models, advertising, promotions, EU expansion, and content activation.
Consumer Research – Design, set up, and manage research into products, packaging, content, and concepts to inform data-driven decisions.
Hybrid Route-to-Market Strategies – Evaluate and implement multi-channel strategies to optimise market reach and performance.
Major Campaign Management – Plan, set up, and manage high-impact campaigns for key sales events such as Prime Day and Black Friday.
Data Analysis & Insight

Brand & SKU-Level Sales Analysis – Leverage tailored Amazon reporting tools to monitor performance, identify trends, and optimise product portfolios.
Consumer Behaviour Insights – Analyse shopper behaviour to uncover opportunities for engagement, conversion, and growth.
Category & Competitor Reporting – Evaluate category trends and competitor activity to inform strategic decisions and maintain a competitive edge.
Sales Optimisation

Key Stakeholder Management – Liaison with Amazon Vendor Managers, Brand Specialists, and Amazon Vendor Services (AVS) to drive performance and strategic alignment.
Promotion Planning & Activation – Plan and execute campaigns such as Lightning Deals, Best Deals, and Prime Exclusive Discounts across both Vendor Central and Seller Central platforms.
Range Optimisation Guidance – Advise on product assortment and catalogue strategy to maximise sales performance based on platform, category, and product dynamics.
Customer Review Management – Set up and manage standard and customised email automation for timely follow-up with customers to enhance review volume and quality.
FBA Inventory Management

End-to-End Shipment Management – Oversee the full FBA shipment planning and booking process to ensure smooth operations.
Inventory Optimisation – Manage stock levels and processes to maintain a healthy Inventory Performance Index (IPI) score.
Inventory Analytics – Analyse key metrics, including revenue, cost, profit, average daily sales, and average profit per unit, to drive data-informed inventory decisions.
Amazon Brand Registry & Protection

DescriptionBrand Registry Setup – Guidance through the Amazon Brand Registry application process to ensure your brand is fully protected.
Intellectual Property Protection – Monitor and prevent counterfeit listings, unauthorised sellers, and trademark infringements.
Enhanced Marketing Tools Access – Enable A+ Content, Sponsored Brand ads, and other brand-specific tools to strengthen your presence on Amazon.
Listing Control & Compliance – Ensure all product listings accurately reflect your brand, meet Amazon policies, and maintain high standards.
Ongoing Monitoring & Support – Continuous oversight to safeguard your brand reputation and respond quickly to any threats or issues. goes here